INNOVATIVE NATURE OF THE WORLD AND DOMESTIC MARKET OF AGRICULTURAL PRODUCTS

Abstract

The place and role of agro – innovations are investigated. They are found to be the main driving force both of development ofthe agricultural products' domestic market and of competitive advantages' formation for the participants in the world market.Accelerated introduction of new generation digital technologies in the agro-industrial complex is determined by the effective useof organizational advantages of the Ukrainian model of agricultural development. Organic production is the latest trend in theworld market of agricultural products. However, the advanced technologies actively used by farmers around the world are verticalfarms, aquaponics, unmanned aerial vehicles, advances in robotics, and more. Such an active demand for technological innovationsand their active use in agriculture contributes to the development of the agrі-industry itself, as well as areas that ensurethe development and production of innovative products. State assistance and support of farmers' interest in technologicalinnovations, which is implemented in various monetary and budgetary policy measures, remains an urgent issue.Keywords: innovations, technologies, agro-industrial complex, competitive advantages.